As a Marketer, you know that Hosting the African Cup of Nations marks a boost across industries in Egypt, as it comes second only to the World Cup In terms of the online search query volumes according to google statistics. As a certified marketer from Integrated Marketing Communications at Chicago Northwestern University’s Medill school of Journalism and also, A certified Marketer from the Business Administration Dpt. at the University of Illinois’ College of Business, I will recommended to Marketers 3 actions to stand out during AFCON2019, just right after introducing these 2 insightful articles highlighting the most important marketing strategies to use then.
In a recent ThinkWithGoogle Article, “Top 3 tips for marketers ahead of African Cup of Nations 2019 in Egypt”, Dina Barakat, Google Associate Product Marketing Manager and Sara Hamdan, Think with Google MENA Editor pointed that:
Actions for Marketers
Based on these 2 articles, I recommend for marketers 3 actions for their Brands to stand out during AFCON2019:
- Be Creative and Interactive – Fans love to see behind the scenes and from different perspectives other than TV, and Social Live Streaming provides real time engagement and leads to later campaigns and conversions).
- Capitalize on Fans Motivations – Entertainment (Beauty of the Game), Inspiration (Learning from the best), Connection (Being a part of a Community) and Thrills (Escape from the Ordinary).
- Track Trends and Queries – Before, during and after the games, search queries and Hashtags of Fans, are key to real-time marketing. Google trends and Twitter are great tools for that.
Starting today, you need to track your audience and their online behavior, use data analytics to segment and interact with them in a more personal approach with technically innovative tools in this Data-driven, digital world.
By Fadi Ghali
Google Marketing Fundamentals Certified.
Hubspot Content Marketing, Inbound Marketing Model and Techniques Certified.
Social Media Marketing Certified from Northwestern University.
Digital Marketing Certified from Illinois University.
And Currently Enrolled in Social Media Marketing Specialization track at Northwestern University,
and also, the Digital Marketing Specialization track at Illinois University VIA Coursera.
Feel Free to reach out or connect with me @Fadi_Ghali or on LinkedIn.